Creative direction to launch the NSRL Series for Nike Lab.
Exploring technology to launch a collection designed from the data of thousands of runners.
Creative collaborators: Jake Gevalt, Everett Vagnsnes, Actual Objects, Cekai.
The video above was created using GAN (Generative Adversarial Network). It is not truly a video, but rather thousands of still photos of runners stitched together by a machine learning algorithm to emulate the seamless motion of running.
