NIKE DUNK 

Concept, art direction, graphic design, and longterm creative direction for Nike Dunk.

Celebrating enthusiasts and joyful eccentricity.

Photography: Cian Moore

Styling: Rita Zebdi

Props: Rudy Grazziani

Creative collaborators: Nico Sala, Patty Wong, Matt Anderson, Leslie Robarge

 
 
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In addition to the ad campaign above, the Dunk’s updated creative direction allowed us to find crews of eccentric enthusiasts across the world.

 

AZAKAZIN MAGIC WORLD, a multidisciplinary digital band based in Seoul, South Korea.

 

GAREF PARIS, an educational rocket-building club in the 13th arrondissement of Paris, a haven for local kids who are obsessed with aeronautical engineering.

 

TSUGARU SHAMISEN, a London-based crew pushing the sonic boundaries of a unique three-stringed instrument, creating music that mixes Japanese folk and UK rock with techno beats.

 

PARIS STREET GAMERS, a crew making forgotten disciplines of sport entertainment popular once again.