NIKE MMW Series 004
Creative direction + concept for Matthew Williams’ fourth Nike collection.
Campaign featuring Isamaya Ffrench, Yves Tumor, and Matthew Williams.
Photography and film: Sharna Osborne
Styling: Georgia Pendlebury
Choreography: Joe Holder
Creative collaborator: Jake Gevalt
In addition to our main cast members, we created a series of screen tests to include additional members of the MMW community. Each was documented undergoing a guided meditation designed by Joe Holder.
